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A true blue icon synonymous with hand disinfectant
Sterillium® as a synonym for hand disinfectant
The name says it all: Sterillium® has once again been selected as “Brand of the Century”. The award, given by the ZEIT publishing group, honours German brands that exemplify an entire product category.
An award in indefinitefor a true blue icon
The induction of the brand into the top class of German brands is entirely proactive – without prior application – by an independent jury and is free of charge for the companies that are selected. The jury of the ZEIT publishing group follows a set of binding rules and relies on selected facts that speak for the success of a brand. For example, factors such as the age of the brand, whether it belongs to a family business, its internationality or whether it has become a staple of German life are taken into account. The selected brands and companies are presented in detail in the book “Deutsche Standards – Marken des Jahrhunderts 2025” (German Standards – Brands of the Century 2025).
’Since the birth of Sterillium®, we have continued to develop the brand. To mark its 60th birthday, we have given it a new look. This process of transformation will continue in the future, accompanied by further innovative product variants.’ (Hossein Gouhari, Senior Product Manager Hands & Skin)
Sterillium®: An innovative classic since 1965
As the world's first marketable alcohol-based hand disinfectant, being at the same time highly effective and yet skin-compatible, Sterillium® revolutionised hand hygiene in 1965 and set standards in terms of effectiveness and tolerability. Since then, the brand name Sterillium® has been synonymous with hand disinfectants – thanks to its constant innovation. The now numerous products in the brand family continue to set standards in the field of hygiene: Sterillium® classic pure - the colour- and perfume-free version for particularly sensitive skin. Sterillium® med - the virucidal variant according to EN 14476 for hygienic hand disinfection. Sterillium® foam extra care - the extra caring disinfectant foam.
The brand's leadership in innovation was also in 2005, Sterillium® was the first hand disinfectant to be approved for surgical hand disinfection with a shortened exposure time of only 1.5 instead of 3 minutes. Last but not least, Sterillium® Virugard was the first virus-effective, alcohol-based hand disinfectant to be listed by the Robert Koch Institute in 1995.
An broad range of products for home care and private use completes the portfolio: hand disinfectants have been available in pharmacies under the Sterillium® brand for years, and surface disinfectants, including a combination product, have been available since 2024.
The comprehensive efficacy and outstanding skin compatibility of Sterillium® products also has a decisive effect on their success: Sterillium® is now available in more than 50 countries. Even before the Coronavirus pandemic, over four billion hand disinfections were carried out annually with Sterillium® products. Sterillium® – then as now a timeless, globally appreciated brand that is trusted.
Find here our Sterillium® products
Use disinfectants safely. Always read the label and product information before use.
